2004 - 2010 / Champions League - Holland Heineken House

Various Heineken Events

Chief responsibility for national and international Heineken Events
Providing cold beer during international events

Turning event services from a supporting department into an independent profitable company

Dirk was responsible for all national and international Heineken Events for six years, including the Holland Heineken House at the Olympic Games, the UEFA Champions League and the Rugby World Cup. His best practice was to turn the Events Services from a supporting department into an independent and profitable company within the Heineken conglomerate.