Holland Experience Center in China
Disney Land-level ambitions
Project leader of several food and beverages-based experience-events in Ma’anshan (China). The organization has ambitions at the Disney Land- level with a project aim to develop a Holland Experience Center focused on Agri & Food, Nutrition & Health, Sports, Lifestyle and Arts in a newly built Wellness City.
During the Design Development & Pre-Production Phase, Dirk will help to further develop the Master Plans into detailed scripts, optimized guest flows, story boards, material selection, choice of staff members and front office (‘actors’) employees in order to maximize guest experience.